Friends of Fernhill Park

BRIEF

Concept rebrand of Friends of Fernhill Park, a community-centered design project focused on reimagining the visual identity of a historic public space in Germantown, Philadelphia. Developed as part of a branding initiative for Germantown United CDC, the goal was to create a responsive and culturally relevant identity system that reflects the park’s role as a gathering place and symbol of neighborhood pride. 

SOLUTION

The redesigned identity centers on Friends of Fernhill Park's mission of fostering a community with nature and people. I created a organic soft logo and chose rounded typography to reflects the park's welcoming atmosphere and its use as a community space. The brand system is designed to be flexible across touchpoints.